Hello, I’m Sarah. I’m a writer and consultant based in London.
What I do
I help bring brands and businesses to life through their words. I write websites, digital content, brochures and customer communications. I also create content strategies, help brands find their written voice and show people how to tell their stories.
How I can help you
I can show you how to listen to your employees, customers and business partners and help you find the best words for whatever you need to say.
How I do it
There’s a lot more to copywriting than putting words on the page. I like to get to know you and your business and to understand what makes your customers tick. It all starts with a conversation.
|Listening||By talking things through, listening to what you need to say and carefully reading everything you give me, I’ll build up a deep understanding of your brand, your reader and what you want to achieve with your writing.|
|Thinking||I don’t jump in unprepared. I take time to plan the best route and I review and adapt this at every stage. This could involve analysing your existing digital content, helping you develop your content strategy and thinking about the language and tone of voice that best reflects your brand.|
|Writing||The final step. And once I’ve written the first draft I repeat the process until it’s just right.|
Who I work with
I work with brands and businesses either directly or in partnership with creative agencies and developers. Here are a few of the people I’ve worked with:
- Rufus Leonard
- The Art of Explaining
- Professional Writing Academy
- Penguin Random House UK
- Mapology Guides
- London & Partners
- Faber Academy
- National Savings and Investments
- DigiSync Books
Who am I?
I used to run a diving school in the Caribbean, but gave it up to follow the dream: being a writer.
This may seem like an odd route into copywriting, but I learned to write for brands and businesses by working in business. As well as owning a successful dive shop for five years, I’ve worked for, and managed, other businesses from the shop floor to management board level. I’ve earned my stripes by working – and writing – my way up the ladder.
I’ve seen first hand how poor communication can lose customers, alienate employees and destroy promising business partnerships.
But I’ve also seen how great customer service can help a business thrive, how good writing can galvanise a team, and how honest and open collaborations can help partnerships blossom.
My work and life experience helps me to write copy that’s human, honest and speaks directly to the person who’s reading it.
In my customers’ words
In six years we’ve not found many copywriters who get it right. Sarah’s been getting it right for us all that time. She’s fantastic to work with: energetic, energising, hugely competent, creative but practical also. Unlike many writers she understands her reader, and can restore humanity to even the most intimidating corporate communications. She spots the things others miss, and yet gets an incredible amount done in apparently no time at all.
Thomas Heath, The Art of Explaining
We couldn’t do what we do without Sarah. She’s one of the most organised, efficient, deadline- and budget-conscious freelancers out there. She’s an effective writer, eagle-eyed editor and incisive project manager. But she’s so much more than this. Having run her own business, Sarah understands business from the inside out. That means we can trust her to bring a fine-tuned awareness of the customer experience to the work she does for us, and to see beyond the micro project to the business as a whole.
Susannah Marriott, Professional Writing Academy
Working with Sarah should be used as a case study for textbook professionalism. Brilliant writing, meticulously researched, unbelievable attention to detail, delight to work with and always on time.
Sarah is extremely approachable, enthusiastic and very easy to get on with. I loved working with Sarah and hope to do so again in the near future.
Tina Bernstein, Mapology Guides
Sarah is a fantastic copywriter, editor and strategist. She supported us on several key projects, including content creation and key messaging development for a website refresh and a wide range of marketing collateral and digital assets, for our annual conference. Sarah very quickly developed a deep understanding of our key challenges and audiences and was able to translate complex concepts and content into impactful messaging and accessible, compelling copy, working to extremely tight deadlines. Sarah’s unwavering positivity and excellent project management skills make her an absolute pleasure to work with and I look forward to working with her again on future projects.
Ruth Mathias, Head of Marketing, The Careers & Enterprise Company
Sarah was brought in to deliver 75+ pages of web copy for the new Aggreko website — and it’s fair to say she delivered (and then some). Sarah proved that she was a fantastic mix between wordsmith, strategist and team player from day one; quickly integrating herself into a multi-disciplinary team and working in an agile way to deliver content that was on tone and on brand. Everyone at Rufus was also super impressed with her abilities as a self-starter — not afraid to dig around for further information to make sure the work she was producing was 100% accurate, rather than relying solely on the things that were put in front of her. She’s also a pleasure to have around! We look forward to working with Sarah again soon.
Luke Bishop, Copy Lead, Rufus Leonard
Super efficient; great attention to detail; able to pick up projects at the drop of a hat and deliver on time; all round professionalism when working both client- and agency-side — these are the reasons that Sarah Farley is one of the most sought-after writers and content curators at my agency Echosix.
Jonathan Lee, Echosix
How to find out more
I don’t keep examples of my work online, but I’m always happy to chat about what I’ve done for other people and send you my portfolio.