Tell me about your brand, your people and your customers, and I’ll help you find the best words for whatever you need to say.
New website on the way
I can guess what you might be thinking. Where's the award-winning portfolio, the impressive client list, the insightful articles and the whip-smart copy? Some copywriter this Sarah Farley turned out to be, eh?
Well, I took my website down because I'm rethinking my service based on how I've seen my clients needs changing.
For the last few years I've seen a lot of brands struggling to free their shiny new voices from the static pages of their brand guidelines and release them into the big wide world. And as a result, more and more people have been asking me to put their voice into action for them, refine their tone of voice guidelines, rework them completely or simply show them how to use them.
This tells me that the usual approaches to tone of voice do not work for everyone. And while a tone of voice guideline is an essential bit of kit in your brand identity toolbox, they're not always easy to use. This is something I can help you with.
Now I don't believe that there's a one-size-fits-all process to tone of voice. Each brand is different – as are the people who work, and write, for it. But based on how I've been helping people lately, my approach will include listening closely to help you find your voice (it's there, you just need to learn how to hear it), creating tone of voice guidelines that are simple to use (and give you what you need and not what an agency thinks you want), and teaching you and your teams the writing skills you need to be able to write your own copy. They're your words, after all, so you need to be able to own them.
Maybe you're reading this and nodding. If so, that's great. I'd love to hear from you and see how I can help. If not, that's great. I'd love to hear from you and learn about your view on all of this. As I say, there's no one-size-fits-all to this stuff.
So while you wait for me to add more to this website than this single page, you can: